Health insurer Aetna has taken an interesting, and entertaining, approach to increasing prevention awareness for the H1N1 virus infection. The insurer has created a video featuring kids talking about prevention.
The kid advice is great. "If you cough onto someone, they can get sick. So cough into a tissue. Then throw it into the garbage and wait for the garbage truck to come." Or this reminder: "If you sneeze into your hands and then grab the remote to change the channel, there are germs on the remote." Bill Fried, MD, Aetna's medical director heading the company's pandemic flu response initiative, states, "Kids listen to other kids. Adults should listen too. We've all heard the advice about washing your hands and covering your cough, but sometimes kids say it best. After all, who knows more about germs than kids?"
I agree. The video is available on YouTube and the insurer's website. It is readily accessible, and, especially where your employees are younger, is a great use of media.
