I hope you all had a fabulous holiday with your family!
Being an "online" guy, I love Cyber Monday. I watched my daughters and some other relatives do the whole after-Thanksgiving shopping experience and, well, I am not interested. However, owning my own business and sitting at my connected terminal most of the day allows me the opportunity to follow the deals and promotions on Cyber Monday and I am done with my gift getting as well as some of my donating.
What allows me and the other average Americans to have faith in the online purchase? I would argue that insurers have a great deal to do with it. As insurers have developed cyber liability insurance and network insurance, they have insisted on security standards for their insureds. Obviously, not all businesses follow strict security measures and, as the breach at Sony illustrated earlier this year, targeted attacks happen to the biggest firms. But, on the whole, I am a click away from completing my shopping with millions of others.
What’s funny is, I have never really gotten into cyber buying too much. I buy the occasional movie from Amazon, etc., but for the most part, I don’t buy too much online. However, I wanted to buy two seasons of a favorite show of mine yesterday, so I got on a certain (i’m not going to name the company so i don’t seem like an advertisement) web site and did the buy online, pick up in store option. I saved 50-percent. Good stuff.
I’m going to bookmark your blog. Feel free to read ours and comment, as it is industry-related.
http://www.colorado-insurance.com/blog/
I agree Gregory! While many people bash insurers, they are necessary and quite useful to commercial enterprises both online and off. Hope you’re finishing up your shopping by now…
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